Dual pricing that's compliant in every channel.
Dual pricing has been around — but historically it was only practical at the gas pump because most POS software and most legacy gateways couldn't run it compliantly across every checkout surface. We built it natively, so the same engine drives card-present, ecommerce, and virtual terminal sales without a parallel implementation.
If you've ever seen a fuel station post one price for cash and another for card, that's dual pricing. The merchant shows both, the customer chooses, and the receipt makes the math obvious.
It's simple. It's transparent. It's compliant.
Built into every Fluid Pay® product
The dual-pricing engine is wired into the gateway itself — Virtual Terminal, hosted payment pages, ecommerce checkout, and supported card-present terminals. One configuration, every channel.
Savings your merchants keep
Card-payment costs stay with the customer who chose to pay by card. Your merchants keep more of every cash-side sale and stop subsidising card economics across the basket.
Transparency on screen
Both prices are shown during checkout — on the POS, in the cart, and on the hosted payment page. No hidden fees, no surprise additions at the end of the transaction.
Clarity on receipt
Receipts itemise the cash price, the card price, and the discount applied (if any). Customers don't have to do the math; the merchant doesn't have to defend the line item.